"For the Dutch horticulture supplying industry, with its strong international position in greenhouse construction, production technology and post-harvest handling, Russia can offer generous prospects." (source: LEI 2007, Long-term perspectives for the Russian agri-food sector and market opportunities for the Dutch agribusiness). |
The Russian economy showed significant growth rates in recent years. The last three years consumer expenditures on food and beverages have doubled. The country is one of the largest net-importers of agricultural and food products in the world. At the same time, huge public and private investments support the sector increasing its production and improving its productivity and efficiency levels. The Russian market therefore offers many opportunities to the outward-oriented Dutch agribusiness. For the Dutch horticulture supplying industry, with its strong international position in greenhouse construction, production technology and post-harvest handling, Russia can offer generous prospects (source: Long-term perspectives for the Russian agri-food sector and market opportunities for the Dutch agribusiness, LEI, April 2007).
The market size for cut flowers amounted to EUR 652 million, showing an increase compared to 2005, where the size was EUR 603 million. Since 2000 the market for cut flowers shows a steady increase, which offers for Russian producers and Dutch exporters the challenge to meet this huge demand. In Moscow and St. Petersburg consumers have become used to a wide range assortment and choice of flowers and insist on a long vase life. Russian producers will have to meet the wishes of these more demanding consumers. Dutch knowledge and experience is needed to support Russians in fulfilling these market requirements.
The (European-Western) Russian greenhouse sector deals with a couple of issues, such as:
At the same time the greenhouse sector seeks development to satisfy their:
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